Targeted marketing with ArcGIS

Have you ever wondered where the best places to market your services are? Sifting through a list of thousands of potential contacts can be rather daunting, but fortunately, ArcGIS geocoding can bring that task down to a manageable size.

SymGEO recently worked with a confidential medical group to identify provider locations and potential targets that included rural health clinics, medically underserved areas (MUA), medically underserved populations (MUP), primary care facilities, dental care facilities, and mental health facilities. This information was then cross-correlated with ten thousand certified and licensed providers to determine the optimal areas for marketing campaigns.

“That’s perfect! This has been a lifesaver.”

– Client Confidential, medical services marketing

Due to the sensitive nature of this information, we can only share generalized graphics, but the power of GIS and locational analysis saved time, energy, and money during the sales and marketing process.

Contact SymGEO today with your sales and marketing needs!