Targeted marketing with ArcGIS

Have you ever wondered where the best places to market your services are? Sifting through a list of thousands of potential contacts can be rather daunting, but fortunately, ArcGIS geocoding can bring that task down to a manageable size.

SymGEO recently worked with a confidential medical group to identify provider locations and potential targets that included rural health clinics, medically underserved areas (MUA), medically underserved populations (MUP), primary care facilities, dental care facilities, and mental health facilities. This information was then cross-correlated with ten thousand certified and licensed providers to determine the optimal areas for marketing campaigns.

“That’s perfect! This has been a lifesaver.”

– Client Confidential, medical services marketing

Due to the sensitive nature of this information, we can only share generalized graphics, but the power of GIS and locational analysis saved time, energy, and money during the sales and marketing process.

Contact SymGEO today with your sales and marketing needs!

 

MoveDC Snapshot StoryMap

The District Department of Transportation (DDOT) has launched moveDC 2021, the long-range multi-modal transportation plan for Washington DC. As part of this launch, DDOT held Virtual Townhall meetings to discuss the transportation network’s existing conditions within the District and solicit resident input on DDOT’s goals and policies.

We were very excited to see our moveDC Snapshot StoryMap featured prominently during the Townhall meetings! Produced in partnership between SymGEO, Kimley-Horn, Foursquare ITP, and DDOT, this dynamic, interactive, and engaging method of presentation was perfect to capture the energy and data that has gone into moveDC 2021.

“Wow, this looks so good in StoryMap form! I love it!”

– DDOT Project Manager

We used the sidecar functionality of the latest ArcGIS StoryMap framework as a key component to deliver both guided, instructional narrative and interactive mapping at the same time. Mapping symbology was set in the ArcGIS Online web maps while complex legends were imported as images to facilitate visual interpretation of the data.

Talk to our industry experts today if your agency or organization is interested in community engagement with the power of Esri’s ArcGIS StoryMap technology – SymGEO is here to help!

Arbor Day

“Every day is Arbor Day in the City of Trees!” – these wise words from Dr. Kasey Yturralde, the Forest Health and Community Outreach Specialist at DDOT’s Urban Forest Division (UFD), are a great indicator of the passion and excitement possessed by the entire UFD team keeping our city green and beautiful.

With that in mind, SymGEO is pleased to announce a brand new interactive Arbor Day at Home resource for communities and individuals who share the same passion for our neighborhood trees. This dynamic website, built with ArcGIS Hub technology, showcases a number of best-practices when planting or caring for trees, as well as fun activities for the whole family in identifying local tree varieties.

Talk to our industry experts today if your agency or organization is interested in community engagement with the power of Esri’s ArcGIS Hub – SymGEO is here to help!

APTA’s New Industry Footprint Platform

Public transportation is a $74 billion industry that employs 435,000 people and supports millions of private-sector jobs. As the public transportation industry advocacy leader, the American Public Transportation Association (APTA) is dependant on accurate, current data to help inform critical decisions. The all-new Industry Footprint is designed to collect, analyze, and present key statistics at national, state, and local levels. This application, produced in collaboration with our development partners at GeoMarvel, provides insight into APTA membership, public transportation providers, transit service, manufacturing and supply chain, and congressional/legislative contact information.

“We are happy with the results of our partnership with SymGEO. They produced a website that equals our ambition and stature as an association.”

– Darnell Grisby, Director of Policy Research and Development

National-level statistics and APTA membership overview are provided on the homepage of the Footprint platform. Navigation links in the header help direct the audience to the section of interest. The top-level summary narrative for each section explains the importance of that component. Search functionality enables the audience to find a person, state, or legislative district of interest. Upon search, the local infographic “map” section is opened to explore in greater detail.

Search functional is enabled for legislators, states, APTA members, and committees in the upper-left corner. Selecting a search result will update the map with the associated geographic area and associated statistics. Map controls include the ability to turn on or off layers of interest, search for a location, switch the basemap, and zoom controls. Quick layer selection is provided to switch between state, congressional, or legislative geographies.

If a state is selected or the map is clicked upon, legislative information opens in the left-hand panel. This searchable section provides easy access to contact information for policymakers throughout the nation.

Upon selection of a search result or clicking on a map area, statistics and summary infographics are generated to help characterize the geographic selection. This information is compiled in a print-ready format, designed to help inform and energize a policy discussion for that geographic area.

Would a custom mapping application like this be useful to your organization? Talk to our solution experts today about your unique GIS needs, the SymGEO team is here to help!

Optimized Capacity and Mitigation Analytics

Returning to “normal” after (or during) a global pandemic is a complicated prospect. Finding the right balance between the potential rate of infection based on social distancing scenarios versus hospital capacity to handle projected cases requires advanced spatial modeling and analytics. Needless to say, when SymGEO was asked to help our national recovery effort by our respected peers in the industry, GeoMarvel and Armor at Hand, we were happy to do as much as possible to assist.

The result of this collaboration is the Optimized Capacity and Mitigation (OCM) Analytics Dashboard, free for use in the ArcGIS Marketplace to assist with COVID-19 mitigation efforts. This dashboard is designed to use current hospital capacity data, infection rate scenarios based on demonstrated or projected epidemiology statistics, and peer-reviewed variable modeling methods. The history of this project is described on the OCM ArcGIS Hub site and summarized in an informative OCM whitepaper.

As modeling scenarios become more sophisticated and our understanding of infection rates is improved, this information can be used to augment the dashboard results. This information can be submitted by subject matter experts through an integrated survey on the ArcGIS Hub site.

ArcGIS Pro ModelBuilder was used to facilitate and standardize the modeling updates and data tables used by the dashboard. The model was then converted into a Python script, designed to be run as needed to keep the data current and informative.

Check out the OCM Dashboard, OCM Hub page, or OCM ArcGIS Marketplace listing to learn all about this project and let us know if SymGEO can help you leverage your spatial data with an ArcGIS Dashboard, ArcGIS Hub site, or the ModelBuilder process.

3d Buildings in the Marketplace

SymGEO is pleased to announce that our newest 3d building model solution is now listed in the ArcGIS Marketplace, the top destination for users to search, discover, and acquire apps, content, solutions, and professional services from Esri’s ecosystem of providers.

This solution leverages ArcGIS Pro for 3d model production, ArcGIS CityEngine for model texturing, analysis, and landscape refinement, and Unreal Engine by Epic Games for rendering and visualizations. Whether the goal is a digital twin or proposed development scenarios, the end result is a virtual environment that can’t wait to be explored!

To learn more about our 3d building environments, contact us to set up a time to talk – SymGEO is excited to help build your virtual world!

Croatia Rail Dashboard in ArcNews

We are excited and honored to announce that our World Bank asset management work in Croatia has been published in ArcNews Spring 2020 edition! We had lots of fun crunching data, solving international geospatial mysteries, and leveraging ArcGIS Dashboard and ArcGIS Pro capabilities. It’s not every day that our work is featured in front of an audience of 900,000 GIS professionals, so come see what all the excitement is about!

Check out the article to learn all about this project and let us know if SymGEO can help you leverage your spatial data with an ArcGIS Dashboard.

Now in the ArcGIS Marketplace

SymGEO is thrilled to have our services and solutions listed in the ArcGIS Marketplace, the top destination for users to search, discover, and acquire apps, content, solutions, and professional services from Esri’s ecosystem of providers for use within their organization.

ArcGIS Marketplace makes it easy to connect with users, provide free trials, generate leads, and sell your products and services with e-commerce.” – Esri

We were fortunate to have three of our listings accepted into the marketplace. The first is our ArcGIS Online and ArcGIS Hub solutions configuration and implementation services. These services focus on our expertise with the ArcGIS Online environment, data analytics and visualization, application configuration and deployment, and community engagement using ArcGIS Hub.

Our second listing is a partner solution focused on an ArcGIS Hub configuration called Downtown: Energize!. This solution is configurable for cities or communities looking to energize their downtown core with retail that fits the needs of the local population. This solution empowers the local community to explore retail in their area and to voice their opinions on what types of new commercial development they feel would do well.

Our third listing provides information about our 3d building modeling capabilities. This solution leverages ArcGIS Pro for 3d model production, ArcGIS CityEngine for model texturing, analysis, and landscape refinement, and Unreal Engine by Epic Games for rendering and visualizations. Whether the goal is a digital twin or proposed development scenarios, the end result is a virtual environment that can’t wait to be explored!

To learn more about our marketplace listings or any of our services, contact us to set up a time to talk – SymGEO is a certified Esri specialist and is here to help!

SymGEO Awarded Esri Release Ready Specialty Partner Status

SymGEO is pleased to announce we have been awarded Esri’s Release Ready Specialty designation! This honor is for partners that are highly focused on delivering services, content or solutions leveraging the latest versions of ArcGIS technology.

“ArcGIS is a platform for organizations to create, manage, share, and analyze spatial data. It consists of server components, mobile and desktop applications, and developer tools. This platform can be deployed on-premises or in the cloud (Amazon, Azure) with ArcGIS Enterprise, or used via ArcGIS Online which is hosted and managed by Esri.” – Esri

Less than a hundred Esri Partners have been awarded this specialty (out of almost 3500 partners), so we are grateful to be among the top 3 percent! SymGEO has been fortunate to work with great clients on projects that have now appeared at Esri plenary presentations around the country. We are really thankful for the opportunity and trust that Esri has placed in our skills and services with the Release Ready Specialty designation, and we look forward to continuing to develop as GIS professionals over the coming years!

DDOT ArcGIS Hub projects and website development

American Public Transporation Association (APTA) application development and data processing.

World Bank Croatia Rail Dashboard development and data processing

To learn more about these projects or any of our services, contact us to set up a time to talk – SymGEO is a certified Esri specialist and is here to help!

Croatia Rail Esri Case Study

SymGEO is honored to have our World Bank asset management work in Croatia featured as a successful case study by Esri! We had lots of fun crunching data, solving geospatial mysteries, and leveraging ArcGIS Dashboard and ArcGIS Pro capabilities.

operations dashboard case study

This solution was also featured on the ArcGIS Dashboard product page as a good example of what can be done with this flexible and powerful technology.

Check out the case study and let us know what you think!