APTA Industry Footprint Update

Public transportation is a $79 billion industry that employs 430,000 people and supports millions of private-sector jobs. As the public transportation industry advocacy leader, the American Public Transportation Association (APTA) is dependent on accurate, current data to help inform critical decisions of their nonprofit work. The newly updated Industry Footprint is designed to collect, analyze, and present key statistics at national, state, and local levels. This application, produced in collaboration with our development partners at GeoMarvel, provides insight into APTA membership, public transportation providers, transit service, manufacturing and supply chain, and congressional/legislative contact information. Learn more about all the innovative platform enhancements in the APTA Industry Footprint Storymap.

 

“The SymGEO team worked on a tight schedule to deliver a series of impressive updates and fixes to our existing application, including a whole visual re-imagining. We are excited to work on even more innovations to the tool going forward together.”

– APTA Senior Director, Policy Development and Research

Would a custom mapping application like this be useful to your organization? Talk to our solution experts today about your unique GIS needs, the SymGEO team is here to help!

APTA’s New Industry Footprint Platform

Public transportation is a $74 billion industry that employs 435,000 people and supports millions of private-sector jobs. As the public transportation industry advocacy leader, the American Public Transportation Association (APTA) is dependent on accurate, current data to help inform critical decisions of their nonprofit work. The all-new Industry Footprint is designed to collect, analyze, and present key statistics at national, state, and local levels. This application, produced in collaboration with our development partners at GeoMarvel, provides insight into APTA membership, public transportation providers, transit service, manufacturing and supply chain, and congressional/legislative contact information.

“We are happy with the results of our partnership with SymGEO. They produced a website that equals our ambition and stature as an association.”

– APTA Director of Policy Research and Development

National-level statistics and APTA membership overview are provided on the homepage of the Footprint platform. Navigation links in the header help direct the audience to the section of interest. The top-level summary narrative for each section explains the importance of that component. Search functionality enables the audience to find a person, state, or legislative district of interest. Upon search, the local infographic “map” section is opened to explore in greater detail.

Search functional is enabled for legislators, states, APTA members, and committees in the upper-left corner. Selecting a search result will update the map with the associated geographic area and associated statistics. Map controls include the ability to turn on or off layers of interest, search for a location, switch the basemap, and zoom controls. Quick layer selection is provided to switch between state, congressional, or legislative geographies.

If a state is selected or the map is clicked upon, legislative information opens in the left-hand panel. This searchable section provides easy access to contact information for policymakers throughout the nation.

Upon selection of a search result or clicking on a map area, statistics and summary infographics are generated to help characterize the geographic selection. This information is compiled in a print-ready format, designed to help inform and energize a policy discussion for that geographic area.

Would a custom mapping application like this be useful to your organization? Talk to our solution experts today about your unique GIS needs, the SymGEO team is here to help!

APTA Industry Footprint

The SymGEO team was honored to redesign the flagship custom mapping application for the American Public Transportation Association (APTA) called the Industry Footprint. This application is designed to explore APTA membership, public transportation providers, transit service, manufacturing and supply chain, and congressional / legislative information. There is a wealth of information packed into one application!

The newly modernized Industry Footprint first begins with a look at APTA membership and transportation provider data at the national scale. It’s not easy making intuitive sense of thousands of data points, but fortunately, there are visualization tools designed to help. SymGEO uses a novel cartographic predominance approach that shows the relative number of members and dominant industry category in each congressional district with a firefly symbology effect to give it a pleasing glow.

industry categories

“The SymGEO team worked on a tight schedule to deliver a series of impressive updates and fixes to our existing application, including a whole visual re-imagining. We are excited to work on even more innovations to the tool going forward together.”

–  APTA Senior Director, Policy Development and Research

State-wide information is provided upon zoom-in and includes details about the many APTA members, providers, bus and rail service areas, manufacturing supply chain, and legislative representative information. Most of these data sets required updates as part of this project, and several had broken over time as congressional data APIs had changed since the first version of this tool. This required extensive code logic updates and re-writes by our fantastic development partner, GeoMarvel, and included many stylistic and responsive updates to match the new modern design comps from our design partner.

statewide data

There are several search options available to help users find the information they are looking for and create the perfect map for their report or policy advocacy for their nonprofit work. For the detailed legislative information, users can locate their area of interest and select a congressional district or an upper / lower house state legislative district. Contact information is provided for the appropriate representative as well as a snap-shot of transit facts and membership data pertinent to that area.

congressional data

Print-ready interactive reports are also offered for the convenience of researchers who need to share their findings with others, either as digital pdfs or hard-copy prints.

printed report

Finally, the application was redesigned for a fluid and responsive mobile experience. This allows data access on the go, in a meeting, or wherever needed.

APTA mobile

Talk to our mapping application experts today if you have an aging custom application that needs some modern TLC – the SymGEO team is here to help!