APTA’s New Industry Footprint Platform

Public transportation is a $74 billion industry that employs 435,000 people and supports millions of private-sector jobs. As the public transportation industry advocacy leader, the American Public Transportation Association (APTA) is dependant on accurate, current data to help inform critical decisions. The all-new Industry Footprint is designed to collect, analyze, and present key statistics at national, state, and local levels. This application, produced in collaboration with our development partners at GeoMarvel, provides insight into APTA membership, public transportation providers, transit service, manufacturing and supply chain, and congressional/legislative contact information.

“We are happy with the results of our partnership with SymGEO. They produced a website that equals our ambition and stature as an association.”

– Darnell Grisby, Director of Policy Research and Development

National-level statistics and APTA membership overview are provided on the homepage of the Footprint platform. Navigation links in the header help direct the audience to the section of interest. The top-level summary narrative for each section explains the importance of that component. Search functionality enables the audience to find a person, state, or legislative district of interest. Upon search, the local infographic “map” section is opened to explore in greater detail.

Search functional is enabled for legislators, states, APTA members, and committees in the upper-left corner. Selecting a search result will update the map with the associated geographic area and associated statistics. Map controls include the ability to turn on or off layers of interest, search for a location, switch the basemap, and zoom controls. Quick layer selection is provided to switch between state, congressional, or legislative geographies.

If a state is selected or the map is clicked upon, legislative information opens in the left-hand panel. This searchable section provides easy access to contact information for policymakers throughout the nation.

Upon selection of a search result or clicking on a map area, statistics and summary infographics are generated to help characterize the geographic selection. This information is compiled in a print-ready format, designed to help inform and energize a policy discussion for that geographic area.

Would a custom mapping application like this be useful to your organization? Talk to our solution experts today about your unique GIS needs, the SymGEO team is here to help!